Filipino Market KK: It’s All About Food, Shopping & Culture

The Filipino Market traces its roots back to the 1970s when Filipino traders and immigrants settled in Sabah, bringing with them a variety of goods, crafts, and culinary traditions. Over the years, it has grown into a major trading hub, blending Sabahan and Filipino cultures.

Today, the market is divided into several sections:

  • Handicraft Market (Pasar Kraftangan) – For souvenirs and local crafts.
  • Seafood Market – Fresh and grilled seafood stalls.
  • Night Market – Vibrant evening scene with food stalls and budget shopping.
  • Wet Market (Pasar Besar) – Local produce, dried goods, and fresh fish.

The Filipino Market is a unique travel experience because it combines food, shopping, and cultural immersion in one lively location. Here’s why it should be on your Sabah itinerary:

  • Affordable Souvenirs – Handicrafts, pearls, sarongs, and wood carvings.
  • Fresh Seafood Dining – Famous grilled seafood stalls at night.
  • Cultural Experience – Meet local traders and explore Sabahan-Filipino culture.
  • Central Location – Easy to access from hotels and attractions in KK.
  • Budget-Friendly – Plenty of affordable food and shopping options.

  • Daytime (Morning–Afternoon): Best for shopping souvenirs, handicrafts, and local snacks.
  • Evening (5 PM–10 PM): Seafood stalls come alive, making it the best time to experience the famous KK seafood dinners.
  • Night Market: Bustling with activity, great for street food, cheap clothing, and accessories.

Tip: Arrive around 5–6 PM to catch both the shopping and dining experiences.

The market is centrally located in Kota Kinabalu, near the KK Waterfront and Sinsuran Complex.

Transport Options:

  • Walking: If staying at city hotels, the market is within walking distance.
  • Grab Car / Taxi: Costs around RM 5–15 depending on distance.
  • Car Rental KK: Convenient for exploring KK and nearby attractions.
  • Bus / Minivan: Available but less convenient for tourists.

The handicraft section of the market is a treasure trove of souvenirs and local art.

Popular Items to Buy:

  • Pearl Jewelry – Affordable freshwater and cultured pearls.
  • Handwoven Baskets & Mats – Traditional Sabahan handicrafts.
  • Wood Carvings & Masks – Unique souvenirs representing Borneo culture.
  • Sarongs & Batik – Colorful fabrics at bargain prices.
  • Shell Ornaments & Trinkets – Handcrafted items from seashells.
  • Traditional Musical Instruments – Small gongs, kulintangs, and bamboo flutes.

Bargaining Tips:

  • Bargaining is common; start at 30% lower than asking price.
  • Be polite and friendly when negotiating.
  • Buying multiple items often gets you better deals.

One of the biggest highlights of the market is the seafood paradise at night. Rows of food stalls display fresh seafood on ice, allowing you to choose what you want before it’s cooked.

Must-Try Dishes:

  • Grilled Fish (Ikan Bakar) – Charcoal-grilled with sambal sauce.
  • Butter Prawns – A local favorite with creamy buttery flavor.
  • Chili Crab – Fresh crab cooked with spicy chili sauce.
  • BBQ Squid – Tender and smoky.
  • Seafood Noodles – A hearty dish loaded with prawns and clams.
  • Fresh Juices & Coconut Drinks – Perfect refreshment for a tropical evening.

Dining Experience:

The seafood section is informal, lively, and affordable. You pick your seafood, decide on the cooking style (grilled, fried, steamed), and enjoy a fresh meal by the waterfront.

Average seafood dinner: RM 30–60 per person.

Market NameSpecialtyBest Time to Visit
Filipino Market KKSouvenirs & seafood diningAfternoon & evening
Gaya Street Sunday MarketStreet food & handicraftsSunday mornings
KK Central MarketWet market & local produceMorning
Night Market (Pasar Malam)Cheap street food & clothesEvening

  • Pickpockets: Keep an eye on belongings, especially at night.
  • Cash Payments: Still, many of the stalls accept cash (small notes recommended).
  • Seafood Prices: Confirm prices before ordering seafood to avoid surprises.
  • Heat & Crowds: Bring water and dress light as it gets hot and busy.
  • Photography: Ask permission before taking close-up shots of vendors.

  • KK Waterfront – Dining, nightlife, and sunset views.
  • Jesselton Point Jetty – Gateway for island-hopping trips to Tunku Abdul Rahman Marine Park.
  • Gaya Street Sunday Market – Weekend shopping for local crafts and food.
  • Atkinson Clock Tower – A historical landmark in KK.
  • Signal Hill Observatory – Panoramic city views.
  • Imago Shopping Mall – Modern shopping experience with restaurants and entertainment.

1. Why is it called Filipino Market?

Because many of the early traders were Filipino immigrants, bringing unique products and cultural influence.

2. What can I buy at Filipino Market KK?

Souvenirs, pearls, handicrafts, batik, local snacks, and seafood.

3. What is the best time to visit?

Evening for seafood dining and vibrant night market vibes.

4. Is it safe?

Yes, but keep an eye on your belongings and practice common travel safety.

5. Do stalls accept credit cards?

Most vendors only accept cash.

6. Can vegetarians find food here?

Yes, though seafood is the main highlight, you can find vegetable dishes and fruit juices.

7. Is the market family-friendly?

Yes, families often dine together at the seafood stalls.

8. How much time should I spend here?

1–2 hours for shopping and dinner are ideal.

The Filipino Market KK is more than just a marketplace it’s a cultural experience. From affordable souvenirs and handicrafts to some of the freshest seafood dinners in Sabah, the market offers a unique taste of Kota Kinabalu’s lively spirit. Whether you’re looking to shop, eat, or simply immerse yourself in local culture, the Filipino Market KK should be at the top of your travel list.

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